About Swarovski History and Crystal Quality – the history of Swarovski crystals is actually not only interesting, but of course also inspiring. This is the story of a simple man, Daniel Swarovski. He was able to found his company and develop it into an influential brand that is now known throughout the world and generates billions of euros in profits.


About Swarovski History and Crystal Quality

About Swarovski History and Crystal Quality

swarovskijewelry – For more than 120 years, the Swarovski brand has stood out from other companies. He was able to maintain his position and showed unbreakable competitiveness. To date, the Swarovski brand cuts the world’s best crystals, which are used in jewelry, clothing and footwear, ornaments and accessories.

Today, Swarovski crystals are a fashion icon, adorning the most unimaginable things and often determining social status. This year, the social media sensation surprised the world with a Lamborghini covered in more than 2 million Swarovski crystals.

History of the Swarovski brand

The history of the Swarovski brand begins with artificial gems from Austria. Although not everyone knows, this gem is made of glass using special and secret techniques. The company’s story begins in the 19th century in the Czech Republic, where Daniel Swarovski’s father owned a small glass factory. Learning from his father and learning the best glass cutting techniques, Daniel quickly became a skilled and experienced glass grinder.

In 1892, Daniels obtained a device that made the glass cutting process faster and more efficient. Using quartz, sand, minerals, and these new tools, exquisite, precision-cut, high-quality crystals are born. The ratio of raw materials is considered an unshared secret of the family business. This determines the high quality of the crystals and is the reason why Swarovski remains at the top of the league even after almost 130 years in the business.


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Swarovski moved to Austria in 1895, looking for a more profitable place for the company’s operations, and now the main point of crystal production is Wattens. This is a very beautiful place, which is still one of the most important tourist attractions in all of Austria. This place is called Kristallwelten and offers visitors to the crystal factory an unforgettable multimedia show. It’s a chance to enjoy the beautiful surroundings, but also to learn more about Swarovski crystals, with stunning visual sparkles and crystal-filled aisles, decorations and light shows.

In 1989, the Swarovski brand logo was changed from the original edelweiss flower to a swan. The edelweiss flower symbolizes alpinism and austerity, which initially seemed appropriate for the brand’s logo due to the placement of the crystals as well as their sparkle. But over time, the company decided to change the familiar brand symbol to a swan, which radiates not only power and grace, but also elegance and sophistication.

This was especially fitting for the brand in the 1950s, when Swarovski crystals were starting to take over the fashion world. They appear in clothing, are used as decoration in hairstyles and are a great source of inspiration for world-class designers such as Coco Chanel. Additionally, we cannot forget the popularity of Swarovski, which brought crystals into show business, appearing in iconic Hollywood films such as Gentlemen Choose Blondes with Marilyn Monroe.

Five generations later, Swarovski continues to produce the world’s most recognizable crystals at its factory in Wattens, Austria.

Quality Swarovski crystals

The Swarovski company, which is at the top of the list of world crystal brands, is famous for the high quality of its products. Crystals with defects, bubbles and streaks are not considered full size crystals by the Swarovski factory. The main condition of the brand is the high quality with which precious stones are made, and if instead of bright and shining crystals, cloudy, non-reflective stones are visible – it is considered an activity that does not comply with Swarovski standards.

The brand takes pride in its quality standards and ensures that its well-deserved global reputation is justified. Genuine Swarovski crystals must be the same. They must exude confidence in authenticity and design to meet Swarovski’s high manufacturing standards. Crystals must meet several requirements to be considered high quality.


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EU regulations require the crystal to contain at least 24% lead. Swarovski crystals are made from glass with a lead content of 32%, which is a clear indicator of quality. Even though lead is a toxic substance, it is important to remember that the amount of lead in crystals is not harmful to the human body. In addition, the addition of lead to the glass gives the crystals an extra shine that is characteristic of Swarovski jewelry.

The brand’s crystal-making equipment is so powerful and precise that it can create crystals with up to 100 facets that reflect and bend light in multiple directions. After this cutting process, the crystal is polished to perfection. Some crystals have a special coating. For example, AB crystals have a metallic coating that reflects light in an iridescent, chameleon-like pattern.

Returning to quality standards, Swarovski crystals must be identical in both cut and size. The facade should be transparent – without bubbles, streaks, oily sheen. Genuine Swarovski crystals polished to perfection. The shine of each crystal should resemble that of a diamond, and all sides should meet and point upwards.

Colored crystals must be the same color. In the visual design of Swarovski crystals, absolute precision is essential. Crystals are sold individually, not bundled together. The exception is pearls made by Swarovski. Moreover, in the case of the Swarovski brand, it is very important that the crystals are purchased exclusively from official representatives of the company.